THE DRYRUN BUSINESS SIMULATIONS
Our business simulations model a set of competing companies operating in two markets, and developing, communicating and delivering products to consumers and professionals.
Each team of participants -executives or master students- manages a simulated company.They engage in multiple activities: strategic analysis, decision making, coaching, feedback, etc.
By combining theory and practice, the Dryrun business simulations offer many benefits to participants: practice; deep learning; leadership skills; teamwork; understanding competition; etc.
DRYRUN MARKETING MANAGEMENT
In this simulation, participants manage all aspects of marketing, from strategy (segmentation, targeting, positioning, and allocation of resource) to operations (product design, pricing, communication, and distribution).
This simulation also broadens the participants' vision with finance, business strategy, and management principles.
DRYRUN SUSTAINABLE MARKETING
With this simulation, participants will understand the key concepts of sustainable marketing, such as the circular economy, eco-design, responsible communication and sustainable distribution.
They will also understand how business models such as Product-as-a-Service can reconcile economic development and reduction of environmental impacts of the company.
INTEGRATING DRYRUN IN YOUR PROGRAM
Dryrun is a highly flexible tool that can be easily integrated to your training program.
Your training needs determine how, when, and why the Dryrun simulation will be used.
AUDIENCE & PROGRAM TYPE
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In-company corporate workshop.
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EMBA or Executive Specialized Masters.
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Pre-experience masters.
OBJECTIVES
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To learn or refresh marketing skills.
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To discover key concepts in sustainable marketing.
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To acquire critical on-the-job skills.
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To build strong teams.
USAGE & DURATION
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Short-duration workshops. 1 or 2 days.
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Kick-off or Capstone event. 1 or 2 days.
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Red thread in a long-duration program. 3 to 5 days.
DELIVERY
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On site program.
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Distance learning.
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Blended learning.
Review sample program agendas (click on image to zoom in)
DRYRUN CUSTOMERS
Many business schools, engineering schools, universities, and companies trust Dryrun business simulations.
